TransLink name changes to Clipper on June 16

by admin on May 26, 2010

Apparently the name TransLink (which is almost self explanatory) was too generic so on June 16th, the TransLink system will become Clipper (which is way to peppy for morning travelers). Curious as to why I visited the TransLink web site and found the following here .

Why is the name being changed?

Now that the system is fully operational on five transit agencies – Muni, BART, AC Transit, Caltrain and Golden Gate Transit and Ferry – it is available to the majority of Bay Area transit riders.

Giving the system a new name and logo helps make it more appealing to potential customers and also takes away any confusion with other local programs such as FasTrak, Fast Pass, as well as several other transportation programs around the world that are also named TransLink.

Golden Gate Ferry riders can find information about TransLink/Clipper here: Using TransLink on Golden Gate Transit and Ferry

I expect to see interesting comments below about this.


1 ccransom May 26, 2010 at 2:06 pm

The following was posted By CC but was authored by Mario.
What’s that?… Keep an eye on Flipper?

We just should just learn from our past.

Lesson 1. History of Transportation 101

Throughout history, transportation has played a fundamental role in the development of civilization. Egyptians developed the first crude waterborne vessels, which they used to navigate the Nile River and they didn’t use TransLink! By 600 B.C. the Phoenicians traveled on ships as far as what is now Great Britain, – Also without TransLink. A few hundred years later, the Roman Empire expanded across the Western world, spreading trade and technology to its neighbors – The key-word in here is technology and yet, no use of TransLink or Clipper was ever recorded.

In the fifteenth century, European explorers landed on the shores of North America. Their ships had carried them thousands of miles, also without the use of TransLink or similar systems. Nevertheless, Settlers soon followed, establishing communities along the eastern coast that, by the eighteenth century, had been joined into colonies. They were connected by bumpy paths and primitive roads – Again, without using TransLink.

As people moved inland, the need for a national transportation system became acute. In the early 1800s the federal government built the Cumberland Road, which stretched from Cumberland, Maryland, to Vandalia, Illinois, a distance of 600 miles. At about the same time, Robert Fulton built the first steamboat, “The Clermont” , launching an era of canal transportation highlighted by the opening of the Erie Canal in New York. Clearly a smart man, Fulton’s career went from an Artist to an engineer and yet never implemented the TransLink concept.

In 1830 the railroad, was imported from Great Britain. By the middle of the century, railroad tracks crisscrossed a good portion of the North American landscape. Should I say it again, TransLink was never part of these wondrous new transportation systems.

We should go back to the little commuter books, don’t you think?


2 admin May 26, 2010 at 2:30 pm

Personally, I want to just wave my phone at a bar code reader and have it bill someone else for my trip. But that’s just me!

3 matt May 26, 2010 at 3:31 pm

Ya because ClipperSM makes so much more sense than TransLink. Wonder how much we are paying for this academic change.

4 michael May 26, 2010 at 3:47 pm


Thank you for your pithy summary of Norteno Transporation History. But since we have passed 1984, how can Big Brother keep track of our movements without Clipper? Little ticket books don’t allow Big Brother to know where and when you are traveling…..

5 Warren May 28, 2010 at 9:35 am

Well, since “Clipper” is Mario’s personal hell maybe we should call the system “Sea Dragon”.

6 admin May 28, 2010 at 11:15 am

I think I shall name it “Bruce”.

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